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Textbook in PDF format Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices and provide the foundation that will enable students to achieve excellence in business, regardless of their major. The text is available with Connect, McGraw-Hill’s course management and adaptive learning system, helping millions of students reach their potential every year. The new 9th edition is state of the art in its discussions, presents concepts in an easy-to-understand format, and allows students to be active participants in learning. By engaging students with numerous case studies, exercises, projects, and questions that enforce concepts, Business Driven Information Systems creates a unique learning experience for both faculty and students. Machine Learning: A type of Artificial Intelligence (AI) that enables computers to understand concepts in the environment and to learn. With traditional programming methods such as Excel’s sort function, the programmer tells the computer how to process the data. With Machine Learning, the programmer feeds the programs massive amounts of data and uses algorithms to determine how to process the data. Machine Learning predicts events by coupling algorithms and data to discover future patterns and trends. The principle of ML is that systems can learn from data, identify patterns, and make decisions with minimal human interaction. ML focuses on creating algorithms and models that allow computers to learn from data and improve their performance without being explicitly programmed. It involves training models on large datasets to recognize patterns and make predictions or decisions. With Machine Learning, machines can act without programmers detailing how to perform tasks. Machine Learning has a vast and ever-expanding assortment of use cases, including: Amazon marketing personalization Customer churn prediction Google search optimization Netflix recommendation engine Customer facial recognition